postheadericon Preparing for ProRodeo’s finale

The Wrangler National Finals Rodeo begins in less than three weeks, so the prep work for the championship has begun.

I’m conducting interviews and writing advance stories, doing research and taking notes. When I arrive in Las Vegas, there is much work to do; from promoting Rodeo Media Relations, TwisTED Rodeo and some of the big pieces of the NFR puzzle, my two weeks in Sin City will be swamped.

That’s the way it should be. My business is to promote rodeo, and there’s no better place to do that than at the sport’s marquee event.

I’ve found a valuable source in Women’s Pro Rodeo News, the monthly magazine for the Women’s Professional Rodeo Association. It’s a publication for which I write on a monthly basis, and given that I will be providing the nightly updates for the association’s website, WPRA.com, throughout the 10 go-rounds.

This month’s magazine features biographical snippets on each of the 15 girls who will compete in Las Vegas. I want to be as familiar as possible with each of the cowgirls, most of whom I’ve visited with several times over the last four-plus years. But it’s great to have that kind of information at my fingertips prior to my arrival at the Thomas and Mack Center.

My hope is that all this homework pays off quite well and that you enjoy every piece of information I can provide you over the next month or so.

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