‘The Ride’ learns that retired bull rider still all cowboy, doting husband, father
Hands down, Ross Coleman was one of the toughest cowboys competing in the Professional Bull Riders organization. Cowboys knew it; sponsors knew it; even fans knew it.
It’s one of many attributes to the Oregon-raised cowboy being inducted into the PBR’s Ring of Honor, the hall of fame for the association that was established nearly 20 years ago by the bull riders themselves. From overcoming gnarly injuries to riding the rankest bulls in the business, Coleman was the epitome of tough.
During the July 15 airing of “The Ride with Cord McCoy,” fans will get to see another reason why Coleman so well respected by his fellow bull riders. The show airs at 1 and 11 p.m. Eastern on RFD-TV.
“He’s one of the toughest men in the world, not just bull riding,” said McCoy, a PBR bull rider and reality TV star who now hosts the show.
Coleman will be remembered for that, but it’s just a piece of the puzzle.
“When I was going down the road as a young teenager to the first kind of rookie being on the PBR, I was always around Ty, Tuff, Razor, Gaffney and Semas and all the other guys that I looked up to so much,” Coleman said during the episode, referring to Ty Murray, Tuff Hedeman, “Razor” Jim Sharp, Michael Gaffney and Aaron Semas.
“There were none of those guys ever whining or complaining about their injuries. If there were to ever get whipped down or smoked down, they were the first guys to stand up on their feet and take it like a man. I just looked up to them so much and tried to be just like them.”
It was one of many things McCoy and Coleman visited about during the interview.
“This was so cool to be there and to be able to just visit with Ross whether the camera was there or not,” said McCoy, a five-time International Professional Rodeo Association champion, a multiple-time qualifier for the PBR Built Ford Tough World Finals and a 2005 qualifier to the Wrangler National Finals Rodeo. “We had a time. We’d be doing an interview, and one boy would go up and show his buckle. Then a little later, another would come up and want to go ride a bucking bull.”
The interview commenced and the editing doesn’t show the interruptions; meanwhile, the show includes footage of the three Coleman boys riding a bull, which just happened to be Coleman’s alter-ego.
“All three of them had to ride a PBR bull on the trampoline,” McCoy said, noting that the boys would wrap a bull rope around Coleman, then mount their daddy and ride as he “bucked” on the trampoline. “I was amazed about what bull they wanted to get on, which was cool, but then Ross would buck just like those bulls; they all know them that well.”
Coleman retired from bull riding two years ago, but he still is very much a cowboy. In the show, he gave McCoy a tour of his home in Texas; the pair even roped a little bit, with McCoy wearing a specialized camera strapped to his chest as he heeled.
“Ross is such a good daddy, too, in that even when we roped, he let his boy rope first,” McCoy said. “He did some roping, then we roped. He’s a pretty cool dad.”
That’s something Coleman seems to take the most pride in displaying. Whether it was playing baseball or roping or trying to buck off his sons, there was a lot of special time with the kids.
“I think growing up on a ranch was probably the best thing I could’ve ever done,” Coleman said. “My dad was not afraid to put us to work. It seemed like we were always working hard out there. It made me realize I had to work hard as a young man.
“When it came down to riding at the PBR level and making my own money in ProRodeo or even the PBR level, it was nice. It wasn’t always easy, but it was sweet to just go work on the weekend and go win some money.”
Now he’s sharing that message with his family, which includes his wife, Amy, whom Coleman refers to as the woman busy handling four boys – including the retired bull rider.
“We’re full throttle around here, I promise,” he said.
It’s genuine and relevant. Those who know the PBR will love the episode, but so will those who just want to learn more about cowboys. From being ranch raised in Oregon to raising a family in Texas, Coleman is all cowboy.
“If there was a bronc standing in the pen that needed busting before the branding, he was the one to do it,” fellow Ring of Honor recipient J.W. Hart said of Coleman. “He had your back no matter how big the calf was or how big the guy was. He’s just a big, tough kid, and he’s grown into a good man and a husband and a dad.
“I think that might be what I’m more proud of than anything is that he’s a good daddy.”
The show’s message is quite clear.
“Whether you’re in Las Vegas or a small town in Texas, you know what Ross Coleman’s like, especially for all those people who have watched him for a decade in professional bull riding,” McCoy said.