If the Wild, Wild West Pro Rodeo is any indication, ProRodeo Live and Rural Radio 80 are finding great success in broadcasting America’s oldest extreme sport.
“This is a very exciting time for us,” said Steve Kenyon, owner of ProRodeo Live and one of the hosts of Rural Media Group’s Western Sports Roundup, which airs on both RFD-TV and Rural Radio 80 on Sirius-XM. “The fun thing about my partnership with Rural Radio 80 is we’ve been able to go out and get more rodeos.”
Kenyon’s ProRodeo Live provided the live broadcast of the final three performances of the Wild, Wild West Pro Rodeo on June 5-7 in Silver City, N.M. Rob Matthews, the 2012 winner of the PRCA Media Award for Excellence in Broadcast Journalism, handled the play-by-play and loved what he saw in the town of about 10,000.
“I’d never been there, but it was neat,” Matthews said. “The crowd was great every night; it was full on Friday and Saturday nights, and Thursday was almost full.
“It was a good rodeo. I don’t know how many people they have on their committee, but it came across really well. The bucking stock was outstanding, and the timed-event stock was great. I enjoyed being there.”
Kenyon’s broadcasting schedule has increased quite a bit this year, and there are indications it won’t slow anytime soon. Up next is the Reno (Nev.) Rodeo, followed by the championship round of the Calgary (Alberta) Stampede.
“That just takes us through July,” Kenyon said. “It’s great to me that we’re able to broadcast a lot of events in various sizes according to prize money, from (RFD-TV’s) The American to Silver City. I think that’s good.”
It’s great, not only for Rural Radio 80 and ProRodeo Live, but also for the sport.