About
Marketing and promoting the sport of rodeo and its athletes.
“Being a journalist gives me the opportunity to share the unknown. Writing about rodeo is truly what I love to do.”
Ted Harbin
CEO, Owner
Developed by veteran journalist Ted Harbin, TwisTed Rodeo is an all-purpose promotion company that focuses its attention on rodeo and its people.
Harbin is one of just eight that has been honored with media awards by both the Professional Rodeo Cowboys Association and the Women’s Professional Rodeo Association. He earned the PRCA media award in 2010 and the WPRA honor in 2014.
With more than two decades of experience in print journalism, Harbin brings a keen understanding of mass media and the importance of a strong media approach to promotion, both traditional and social. Harbin does not write a “common” news release; he instead creates a feature story, which can be utilized by any media source while also serving as an incentive for editors and news directors. He can also create impactful advertisements, whether in print or for broadcast. These methods have proven effective.
As marketing genius Steve Gander has said, “Publicity makes your advertising believable.” By packaging media relations. marketing and advertising into your promotion, you have the opportunity to reach more people.
Whether you need to put butts in the seats or have someone at your event to handle local media, TwisTed Rodeo is your go-to source.
The benefits of having a media professional involved go well beyond that. The purpose of media relations is to help get the stories about your event told, and extends to those media outlets that want to cover your event themselves. Media coordination may mean setting up or being part of a 5 a.m. television interview or do a Zoom call from a public Wi-Fi setting or helping a reporter ask questions to help obtain as much information as possible to assist with the storytelling. To build on that, quick-hitting interviews and other social-media videos and photos Harbin does just adds to the reach possible.
Do you handle social media?
Yes, traditional media outlets remain vital, however, social media is a great way to increase your reach and build your brand
Do you do more than just rodeo?
The concepts used by TwisTed Rodeo are vast and instrumental in assisting any business with its promotion
How does media relations work?
In addition to providing content to media prior to events media relations can also benefit the clients with an on-site liaison that understands media and can assist outlets with their coverage.
Do you assist with advertisting?
Yes, because impactful messages reach readers, viewers, listeners and scrollers, whether in print, on broadcasts or online.
