Steve Gander became the Oz of rodeo, a man who could make things happen because of his vision and a work ethic, the last of which came from a meager childhood spent on his family’s small farm in Iowa.

Ted Harbin captures it all, from his trudging through much while raising livestock and row crops with his parents and siblings to producing rodeo in the grandest of stages, like Madison Square Garden. In World’s Toughest Rodeo, Harbin reveals Gander’s love for the game and his drive to give ticket-buyers the best experience possible.

Through his brand, Gander entertained millions, including President Ronald Reagan and thousands of other dignitaries during a special Command Performance Rodeo on the outskirts of Washington, D.C.

It’s a must-read memoir for fans of rodeo, business and the American West.

Coming Nov. 11 from W. Brand Publishing.